ILO partners ATRN to train tourism & hospitality entrepreneurs in digital marketing

The International Labour Organisation (ILO) in partnership with Africa Tourism Research Network (ATRN) has organised a 3-day training workshop session for forty (40) informal sector workers in the tourism and hospitality industry in Tamale.

The beneficiaries of this workshop were carefully drawn from the Traditional Caterers Association, Indigenous Caterers Association, Tour Guides Association of Ghana and Smock Weavers Association. The rest were from the Cultural Dance Association, Smock Sewers Association and the Shea Butter Processing Association.

The training workshop was facilitated by Mr. Daniel Amoako-Antwi from the African Skills Hub (ASH) with support from the ILO’s Global Programme on Skills and Lifelong Learning/SKILL UP Ghana Component.

Present at the workshop were, Mr Cosmos Muniru, Chairperson of the Ghana Tourism Federation in the Northern Region, and leaders of the various associations mentioned above. Addressing the participants Regional Director of GTA, Mr. Angelo Dogbe underscored the need for the participants to acknowledge and embrace the role of digitisation and social media now play in their work. He urged the to take advantage of the workshop to improve their work while at the same time benefiting from the opportunities available on the social media platforms. He assured the participants that his office is always ready to give them the needed support and pledged to help them to regularize their businesses.

Joining the training session virtually, Ms. Vanessa Lareto Phala, the ILO Country Director for Ghana, Nigeria, Liberia and Sierra Leon and the Laison for ECOWAS noted that as part of its core mandate, the ILO is poised to collaborate with the Government of Ghana and key stakeholder institutions to support, train and build capacities of constituents in various sectors of the economy in order to create decent and sustainable jobs especially for the youth and women.

On his part, Mr. Frank Kwasi Adetor, the National Project Coordinator of ILO’s Global Program on Skills and Lifelong Learning, reiterated the pivotal role digital marketing and social media skills can play in promoting and sustaining businesses especially in this post COVID19 era. “I wish to admonish the two trade associations to take full advantage of this training by imparting the knowledge and skills acquired to others who could not participate in this session.

Joining the training session virtually, Ms. Vanessa Lareto Phala, the ILO Country Director for Ghana, Nigeria, Liberia and Sierra Leon and the Laison for ECOWAS noted that as part of its core mandate, the ILO is poised to collaborate with the Government of Ghana and key stakeholder institutions to support, train and build capacities of constituents in various sectors of the economy in order to create decent and sustainable jobs especially for the youth and women.

On his part, Mr. Frank Kwasi Adetor, the National Project Coordinator of ILO’s Global Program on Skills and Lifelong Learning, reiterated the pivotal role digital marketing and social media skills can play in promoting and sustaining businesses especially in this post COVID19 era. “I wish to admonish the two trade associations to take full advantage of this training by imparting the knowledge and skills acquired to others who could not participate in this session.

Education and Training and funded by the Norwegian Agency for Development Cooperation

Credit: Emmanuel Frimpong

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